Category: Email Marketing

Remember the days of drowning in an endless digital ocean? News articles swirling like flotsam, social media a maelstrom of opinions, and your inbox looking like...

Don’t get me wrong – email reigns supreme as the king of marketing channels. But competing for attention in the inbox is getting harder, not to...

In marketing, standing out from the crowd is a constant battle, but here’s a secret weapon you can use every single day of the year –...

This case study involves a brick-and-mortar business with a ridiculously low engagement rate on their emails. We’re talking 5,000 subscribers and only 50 or 75 of...

CTA stands for Call to Action. When you’re talking about an email you’re sending to your list, the call to action is when you say, “Hey Reader, click this link to get a once in a lifetime deal” or some such.